The sun. The water. The people you meet along the way.
Some things just stick with you.

MADDIE, FOUNDER

I’m Maddie Caffrey, an industrial designer living in Hawaii and the founder of Soltide Swim, a swimwear brand created for girls who live for sunshine, saltwater, and never sitting still.

Designed on Oʻahu, Soltide blends flattering fits, comfort, and playful colorways inspired by beach days, travel, and island living. I started the brand because I wanted swimwear that actually felt good to wear while still looking elevated, fun, and easy to live in. Every collection is designed by me with a focus on pieces made to move with you, from surf checks to sunset swims and everything in between.

The name

Sol. Tide. Soul Ties.

Sol

The sun

Tide

The ocean

Soul Ties

The connections
that stay with you

Community

A big part of what Soltide is about is connection — the kind you build when you show up somewhere new and stay open. This first collection was made alongside people who share that same energy. Jewelry by @shellsbydev, photography by @solsnapsllc and @ya_stockford, hero image by @adventures_ofjess.

The goal has always been to make this a space for artists and creatives to collaborate — on suits, campaigns, products, whatever makes sense. This is just the beginning.

@shellsbydev @solsnapsllc @ya_stockford @adventures_ofjess

Always open to collaborating on future suits, socials, products and everything in between.
Want to create together? Reach out.

First drop

Just getting
started.

Shop the collection